(includes all OFL brands: Open Formula Web Design & SEO, Burton Web Solutions, Excel Spreadsheet Solutions, KB Creative Web – collectively referred to in this agreement as either OFL or Open Formula Limited)


All work carried out by Open Formula Limited (OFL) either directly as that brand or our sub brands above is covered by this agreement. Engagement of any of our services or advice requested / given is done so on the explicit understanding that all interested parties have read, understood and agreed to these T&Cs and any changes or updates implemented thereafter.

This agreement covers all work carried out by OFL, including but not limited to; web design, web building, web support, website updates, web hosting, email services implemented and / or supported & SEO work.

The client refers to any person or business that interacts with OFL via our media including, but not limited to, email or the web or engages OFL for advice or to complete work for them. Within this agreement “The Client” and “You” are one and the same.


You The Client, are hiring OFL (OFL) to design and build the THE CLIENTS website for the price agreed within the quote issued and related correspondence.

What do both parties agree to do?

You: You have the authority to enter into this contract on behalf of yourself, your company or your organisation. You’ll give OFL everything OFL need to complete the project as and when and in the format OFL need it. You’ll review our work; provide feedback and approval in a timely manner too.

Our standard aim is to have the website in a presentable / publishable format within 12 weeks from contract and completed (fine tuned) within approx. 16 weeks maximum. Timelimes will be agreed to within the quote where different to this. OFL will be driven by your pace which may change the timelines. This is at the discretion of OFL and monies due may still fall due within the quote timeframes. You also agree to stick to the payment schedule set out at the end of this contract.

OFL: OFL and our sub-contractors have the experience and ability to do everything OFL’ve agreed with you (as per emails to date) and OFL’ll do it all in a professional and timely manner. OFL’ll endeavour to meet every deadline that’s set and on top of that OFL’ll maintain the confidentiality of everything you give OFL.


OFL create look-and-feel designs, and flexible layouts that adapt to the capabilities of many devices and screen sizes. OFL create designs iteratively and use predominantly CMS (Content Management Systems, i.e. WordPress combined with commercial off the shelf themes or propriety web building plugins). These are more rigid than fully coded design agency work but offer a quick & cost-effective build with lower ongoing maintenance requirements. This keeps the cost down whilst giving a professional website. WordPress is also recognised as an excellent CMS for SEO.

We aim to build the website to 95% match of the design. Note that the look of the final build will vary depending to the device being used to view the website.

OFL will generally purchase a propriety theme or plugin incorporating Cascading Style Sheets (CSS) & build in PHP, HTML code & plugins required to complete your site. Standard Plugins OFL use cover SEO, Google Webmaster / Analytics, EU Cookie Compliance, Sitemaps, HTML Editors, Contact Forms, security plugins as well as any other plugins to meet yours, or legal, requirements.

OFL Standard terms are for 20% of quote to be paid before starting work. This books our designers studio time and is non-refundable. On sign off of the design you agree to stage pay 30% of the quote total within 7 days from invoice. This is non-refundable and covers covers some of the build costs, booking studio time. This is not refundable.

All designs and software purchased at that point will remain the property of OFL and you will not have the right to copy these. If after approving the first draft, and after build has commenced, you later decide to withdraw from the contract then your liability is for 100% of the total quote, payable on invoice. All designs and software remain the property of Open Formula until full invoice payment.

Text Content / Copy

Where you supply the website copy, OFL will optimise for good SEO to help potential customers find you.

OFL will check in advance if OFL suggest changes to the copy for SEO. You of course have the right to not accept and / or adapt but recognise this may affect your site SEO. OFL will work collaboratively with you to get a good blend of your copy and SEO requirements. Our aim is to deliver a great website visitor experience that you are pleased with but that also ranks well in Google & Bing!

Please note that all legal responsibility for site content / copy rests with yourself so please advise OFL at every stage, include post build when live,  if there is something you are not comfortable with.

Site Functionality

You recognise that this is a WordPress website. WordPress is extremely flexible, being open source, and is quite future proof. However, you recognise & understand that should you require a much higher level of technical functionality in the future, that you may need to rebuild on a different CMS / platform.

Our websites are built using a variety of plugins, themes and addons. We cannot accept liability, should any future update cause one or more of the other software elements, including the theme to malfunction.

We will work to correct any issues where we can. Time to try and correct is usually covered if you have a Managed WordPress Hosting contract at Standard and above but this is a fair use policy. Where the time to correct any issue exceeds 2 hours then time thereafter is chargeable at our standard rates.

Over time, the website functionality and associated plugins may get to a stage where they are no longer serviceable, cause conflicts within the site, the software supplier withdraws support or software vulnerability to malware increases. OFL cannot accept any liability, direct or consequential where this occurs and is a natural evolution of any website or business.


Photographs / Digital Media

Where you supply graphic files these should be in an editable, digital format. You should supply photographs in a high resolution digital format. If further images are required or requested OFL will discuss this and costs with you. Images may be scaled down to acceptable quality levels to ensure speedy browser loading for website visitors. You retain the right to revert to higher quality images, recognising the impact on the visitor experience.

OFL understand that you have the rights to these images you supply. It is the responsibility of the client to ensure all images, even those supplied by OFL have the necessary rights / licences.

HTML, CSS and Javascript

OFL deliver CSS templates developed by the CMS provider or external specialist suppliers and adapt these as required to meet your design needs.

Browser testing / Compatibility

OFL test our work in current versions of major desktop browsers including those made by Google (Chrome), Microsoft (Internet Explorer), Mozilla and Firefox. However, OFL can’t test all older / smaller browser performance accepting that this will meet most website visitor requirements. Please note that there will be some variation in appearance across the different browsers. OFL will try to optimize these to get a good result across them all within the budget of the client.

Technical support / Website Hosting & CMS Performance

You can opt not to host your website with Open Formula. There is absolutely no obligation to do so. In fact one of the reasons OFL chose the WordPress platform is to give our clients complete flexibility.

If you choose not to host with OFL, you will be responsible for all ongoing maintenance and plugin updates, licence & domain renewal costs. At this stage, there is no ongoing cost for the theme. OFL purchase licences on your behalf and at the time of contract the theme supplier provides updates for free. This can change.


Once built, if your website is ported and hosted by your own hosting company, Open Formula are not liable for any technical issues, errors, omissions once uploaded to your hosts. Support is available at our standard hourly rate.

Payment would be required in full after sign off of the website and before porting to a non Open Formula hosting host solution.

Changes and revisions

OFL know from experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your earliest ideas. OFL don’t want to limit your ability to change your mind. The price at the beginning of this contract is based on the length of time OFL estimate OFL’ll need to accomplish everything you’ve told OFL you want to achieve, but OFL’re happy to be flexible. If you want to change your mind or add anything new, that won’t be a problem as OFL’ll provide a separate estimate for that.

OFL do strongly believe in openness and integrity so will always be pragmatic around requests. Small changes, additions etc. will not normally incur any extra charges.

Additional Important Legal Notes

OFL can’t guarantee that our work will be error-free and so OFL can’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised OFL of them. Finally, if any provision of this contract shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this contract and shall not affect the validity and enforceability of any remaining provisions.


First, you guarantee that all elements of copy, images or other artwork you provide are either owned by your good selves or that you’ve permission to use them.

Then, when your final payment has cleared, copyright will be automatically assigned as follows:

You’ll own the visual elements that OFL create for this project. OFL will give you source files and finished files and you should keep them somewhere safe as OFL’re not required to keep a copy. You own all elements of text, images and data you provided, unless someone else owns them.

OFL love to show off our work and share what OFL learned with other people, so OFL reserve the right, with your permission, to display your logo and link to your project as part of our portfolio and to write about it on websites, in magazine articles and in books.

OFL believe our rates are incredibly competitive, keeping out rates low through word of mouth advertising and passing those marketing savings onto you by way of a low build fee.

To help with word of mouth OFL build a small footer at the bottom of your pages stating that web design & support is by Open Formula and / or our designer. This is genuinely optional so please state after the build, when you have seen what it looks like, if you do not wish to have this. There is a big benefit to you though in that back links (two way links between websites) really help your site SEO / Google ranking so please consider this if deciding to remove the link back to our site.

With some highly branded websites OFL recognise that they do not wish to have any links to web / other companies. As above this is totally OK. Our preference is for a good long term working relationship.

Payments (Web Design & Build)

OFL are sure you understand how important it is as a small business that you pay the invoices that OFL send you promptly. As OFL are also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.

On contract sign off – 20% non-refundable deposit to cover studio time.

On design sign off 30% of the total quote is payable and non refundable.

The balance (50%) is payable on invoice, issued once the website is signed off by yourself.

Legal ownership of the finished site transfers to yourself on cleared payment of the balance outstanding. The website will then be ported to your host solution or onto our servers should you chose a package with OFL. OFL can assist with transfers but usually a host company will arrange the transfer free of charge.

Leaving Open Formula including the Managed WordPress Hosting Service

You are free to leave our hosting service at anytime without penalty. If you leave part way through the month the fees for the remaining part of the month are note refundable.

There are no fees for opening the domain or adding a user for your new service provider to transfer the website and /or domain.

Where we built your site using a template purchased with our Open Formula licence, you will need to purchase your own licence from the template provider. This is usually around £50 to £60 (2018). Where your accounts with Open Formula are up to date, we will fund this licence purchase. Where you have an outstanding balance that is not settled when you leave, you will need to purchase the licence yourselves and invoice us for the difference if any.

You are totally responsible to website and domain during the transfer and post transfer process. Open Formula take no responsibility for any issues that arise during the transfer process or at anytime thereafter.

Note that before any transfer of website can take place your account for all services with Open Formula Limited must be fully settled.  All outstanding invoices and commitments for all work, including but not limited to, hosting, ad hoc work / website changes, new website developments, business services, domain renewal fees, plugin licences (including value remaining where we have paid up front), social media work etc must be settled before full access and transfer of the website is permitted.

Final Note

Just like a parking ticket, you can’t transfer this agreement to anyone else without our permission. This agreement stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.

Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of [English and Welsh] courts.