How to Find a Name for My New Business?
Advice For Derby Start-Ups and Creating a Great Website Name
This can be a daunting but vital aspect of starting up your own company… “What shall I call my business and website?”
Critically, you need something that both reflects your business idea and also that is search engine friendly, or at least that used to be true. Until recently the local business advice was to choose a name that was search engine friendly and included some key search words your customers might use.
We chose “Open Formula” because that is about our values and how we operate! We operate very openly with our customers and we stick to a winning formula to help them succeed! .It is also easy to remember. It is also our brand and this is going to become more important during 2017 & 2018.
We believe Google, the dominant search engine company, is starting to move away from giving priority in search results to EDMs (Exact Domain Name Match) URLs. Yes they can still work well but increasingly we believe Google will be giving more weight to brands.
Think “BRAND” When Creating your Start Up Business Name
So, when thinking about a name for your company it is good to think of a name (new, original or a creative made up word) that will become your Brand. So if you type in Amazon to a search engine, Google, Bing, Yahoo etc all recognise that you are probably looking for the brand “Amazon” and not the big river!
Therefore, when thinking of a name, try to find something unique that a search engine won’t confuse with another brand.
Local, National or Global Website Name?
Wwe support business both in Derby / The Midlands and nationally. We therefore created this company with a more generic brand name… “Open Formula“.
However, if you are a local sole trader you might want to include the town name in your domain / company name. Because we also specialise in helping local business in Burton on Trent, naturally we wanted to show that in our Brand. But we couldn’t do that with Open Formula so we created a localised version, “Burton Web Solutions”.
Normally you wouldn’t need to do this, it is just the nature of the web design business! The important thing is to think forward. You may be local now but things change and in the future you may expand. So a local plumber may go for a locally focused brand name but a local shop starting up may need to think about a more national / international brand name for their new business.
Need Help With Your New Business Name or Domain Name?
We can help with advice and support. If you have an idea already we can help with how that would work on the internet both in terms of search engine friendliness and brand impact.
Why not Contact Us for a no obligation chat. We always love to help!
For more ideas the Virgin website might be of help to you.